How Wechat Is Improving Advertising Opportunities?
In this new age of social media platforms such as Facebook, Twitter, and Wechat, long-form content is not as important as reaching customers quickly and efficiently. Weblogs, mini-blogs, and even Weibo have become an acceptable alternative to “traditional” websites. As a platform for business communication, Wechat offers us many new possibilities for sharing information, products, or services. But Wechat marketing is taking Wechat one step further by expanding its long-form functionality to include applications for the Chinese market.
Wechat is used in China as a free instant messaging platform that has become popular for online marketing in China. We Chat advertising allows users to post their We chat ads, which appear in other users’ We chats, at a predetermined cost per We chat ad. The long-form content is a major advantage for We Chat advertising because it gives advertisers more control over the messages they send. Users can opt to stop any advertisement. Long-form content is also more popular due to the low cost, which enables smaller businesses to invest in marketing without breaking the bank.
Wechat Marketing is also taking We chat one step further by adding the functionality of a sticker. Users can add an advertisement to their conversation history, thus making the advertisement more visible to other users. An ad sticker will show up as a sticker that appears below the chat log. A user can choose to view the ad on his or her browser, on a different channel, or not at all. The ad will show up at a fixed time every time, regardless of whether the user is online or not. This is very similar to Google AdSense and has been adopted by We Chat’s official account.
Aside from advertising and long-form content, Wechat offers its users the ability to trade online. The platform offers “We Money” – a service that allows users to convert virtual currency into real money. China’s People’s Republic is the largest buyer of the currency and as such, the We Chat trading platform has been instrumental in facilitating the trade. According to estimates, the Wechat Money system has facilitated the buying and selling of more than one billion renminbi since it was introduced.
Wechat Marketing has enabled countless businesses to benefit from the free Weibo service. To get started, one needs to open a Wechat Smartphone application or sign in to Wechat. Once the application is installed, the platform offers a free Wechat App for registration, which acts as a landing page. Users can then browse through the various options available on the landing page such as news, polls, and user profiles. The latest news on Wechat will be featured at the top of the landing page, with the latest poll results at the bottom. Upon downloading the Wechat app, users can easily sign in to Wechat and create their own Wechat account.
In recent years, the Chinese internet has exploded with Wechat marketing applications. Because of the low costs associated with Wechat Marketing, it is now being used by many small-scale business owners to promote their products/services worldwide. The messaging app offers the perfect platform for local and international advertising because it is accessible at any time of the day. Wechat marketing allows advertisers to target their audience directly, regardless of their location, language, or time of day. By accessing the large digital community We chat has established itself as an authority in instant messaging.