Facebook Marketing – Integrating Social Media With Brand Promotion
Facebook Marketing refers to both natural (free) posts/ interactions, and paid, or professionally “boosted” post. Businesses that focus more on direct selling and less on direct interactions will ultimately make a bigger impact with their Facebook marketing by crafting creative visuals to attract more users. Social media experts have found that a lot of first time users in Facebook are drawn to creative visuals because they make them feel “cool.” A user can also feel a connection with the brands they come in contact with the most.
To create these visual advertisements, Facebook has introduced a new application called “Botox” which allows users to apply temporary tattoos to their faces. The Botox injections are temporary, so users will not be able to change the Botox location, but they will be able to alter the design as many times as they would like. In addition, Facebook has introduced a new feature called chatbot, which is an automated chat bot that users can interact with. Chatbot uses a special type of code that runs on Facebook to allow Facebook users to chat using the normal chat functions, while the bot runs away to complete other tasks, without actually being on the social media site.
Chatbot does not have the same visual components as Facebook’s other applications such as albums, photos, and groups. However, the new bot brings an interesting addition to the marketing mix as it can now be used for uploading images. These images can then be distributed to other platforms such as Twitter and Google. The addition of images gives brands an image boost and positions Facebook as a platform where they can promote themselves in an engaging way.
Another innovative Facebook marketing technique is through the use of creative plugins. There is a new WordPress plugin that will allow Facebook users to add creative elements such as a “Like” button or a snapping picture box, which takes a picture of the user and can be published on Facebook. One example of this plugin is Facebook Live Video, which allows the user to post a live video directly from their Facebook page to their Twitter or MySpace feed. The plugin also includes a link to the website of the brand that was shared. This is yet another example of Facebook plug-ins helping to increase interaction on the social media network.
Facebook has always been an excellent platform for marketing, but it now has an even better tool available to brands. It allows users to engage in “audience feedback” from their Facebook page. The feedback allows users to see how fans feel about the content that they are viewing. This can help brands to fine tune their campaigns to better meet their audience’s needs. Feedback is shown on the company Facebook page, and if users feel their experience has been negative, they can immediately change it by updating the status.
Brands are definitely making Facebook marketing work for them. With so many users signing up every day, they can easily stay abreast of the latest trends and content by being actively involved with their social media accounts. They can update their status to share information with their fans. If a brand wants to stay on top of the social media scene, then providing active and helpful feedback to Facebook users is a must.