Email Marketing Campaigns – Top Tips For Success
The most important part of email marketing for many businesses is the subject line. An email marketing strategy with a low open rate is like tossing money down the drain; most people won’t even look at the subject line before they hit the delete button! When composing your email marketing strategy you must pay attention to everything from your title to your landing page to ensure you’re meeting your goals. The following are some tips to make sure your emails are more effective:
Subject Lines – As mentioned before, the subject line is often the first thing that a potential customer sees in an email marketing message. One way to tell if your email marketing efforts are effective would be to track your open rates on each of your promotional emails. There are lots of mistakes businesses make when sending out promotional emails which can drop those open rates significantly, which makes this metric an excellent barometer of the effectiveness of your campaign. Your email marketing strategy should include everything from the headline to the subject line; it’s not enough to just have a catchy headline. Make sure your subject line stands out and catches the reader’s eye.
Content of the Emails – When it comes to email marketing, there are three phases to converting new subscribers to sales: pre-selling, and closing. Your email marketing strategy should include a phase that focuses entirely on pre-selling subscribers. How do you do this? You get to establish trust, show that you know what you’re talking about, demonstrate that you have extensive knowledge of the niche you’re in, and generally build trust amongst your subscribers before you move on to closing them.
Spam Filters – Another important facet of email marketing is to ensure that your emails aren’t filtered into spam filters and blacklists. This is why it’s vital for you to develop a comprehensive email marketing plan which can encompass both traditional and more advanced email marketing techniques. The best practices for this include using a white hat list, never using auto responders, testing your emails before sending them out, and avoiding sending emails directly to your subscribers.
Open Rates – Finally, you want to keep an eye on open rates. An open rate is simply the percentage of email addresses that opened your email. So if your open rates are high, then you’re doing your email marketing as it should be done: efficiently. If your open rates are low, don’t panic because your email marketing strategy isn’t as effective as it could or should be.
These are just a few tips for making your email marketing campaigns more effective. Remember, email marketing campaigns shouldn’t be treated like billboards; they need to be developed in a thoughtful and strategic way. Keep all of these factors in mind and your campaigns will prove much more effective. Good luck!