Email Subject Lines: Writing Effective Subject Lines That Increase Open Rates
Email marketing is no stand-alone entity; it’s also associated with other factors like Segmentation, personalization, and so on. It’s also associated with Content Marketing, Affiliate Marketing, and so on. There are many variables that affect the success of individual email marketing efforts like Open Rates, Personalization, and so on. Let’s take a look at some of these important factors and see how they affect your email marketing efforts.
What’s the most important part of email copy? Without a doubt, it’s the open rate! You can’t email copywriting if you don’t get the emails opened. The most common mistake when writing email copy is including the word “click here” too many times in the subject line or within the body of the email copy. This is why it’s recommended to use a cold email subject line with white spaces for better open rates.
Now, one thing you need to remember when writing subject lines is that you should use numbers in your subject lines instead of letters. This will increase open rates because people automatically figure out what the numbers mean. If they see numbers, they’ll know it’s an ad and they’ll open your email. Use numbers in your subject lines and in the body. This will increase your click through rate and improve open rates.
Another important factor is good personalization of your emails. You may have noticed that the more personalize your subject line is, the better open rates you receive from your emails. If you don’t do it, you’re missing on a really important part of your campaign. Personalization is essential to generating open rate emails. And, personalization means more than putting your own name or company logo into your emails.
Instead, let the receiver know that this message is from you, specifically tailored for them. That way, you can make sure that they receive these emails because they are special. And, that is how you create more effective email marketing campaign. A more effective campaign means more open rate emails.
Finally, in writing email subject lines, it’s best to keep it simple. Remember to use numbers so that you’ll be considered as an authority on your market. People read those emails because they want something from the marketer. With that said, make sure you’re using numbers and letters in your subject line formulas to give your subscribers the right content they need.