How to Use Instagram Marketing Effectively
There is no other way around it: the best strategy for marketing your small business online through Instagram is by conducting an Instagram competition. Whether you are looking to gain more followers, capture prospects, or sell off more products, conducting a competition is – bar none – the ideal way to accomplish all of these when it comes to Instagram advertising. However, before you run your first competition, you need to know a couple of important things about this social media site. If you do not have an idea about these, then now is the time to learn them because they will make your promotion not only successful but Instagram-worthy.
Unlike other social media sites where users vote on content or post comments on content, Instagram features a unique feature that allows people to post their comments or pictures with a caption. The caption tells the user what action they want the viewer to perform like “like” or “retweet” in order to share the content. For example, someone can post a picture of themselves with their brand of expensive sunglasses and then ask their followers to like or share the image. This is called a “content marketing” campaign and works great for businesses that are looking for new ways to attract attention to their brand.
In order to be able to engage with Instagram users, you first need to be able to track engagement. Social media monitoring tools such as HootSuite and Buffer can help you with this process. You can see which posts are the most engaging by viewing your account’s engagement indicators. The most engaged posts are the ones that receive the most responses and comments within a specific time frame. You can also see the most mentions and interactions on one particular product from a single user.
Engagement is not the be-all and end-all. There are many other metrics that you will want to monitor as well. For instance, how many new followers are you receiving? Are you getting any comments or questions about your product? If you think you are reaching the right audience, try adding a few keywords to your Instagram marketing campaigns.
If you want to reach a lot of people and generate lots of content, Instagram is a great place to host a giveaway event. For example, if you are giving away some sort of free product or service, people will want to know about the event. They may even pass the information along to their friends. Just be sure to use hashtags when posting so that people can easily locate your giveaway and tag their friends.
The key to Instagram marketing success is to create interesting content that engages with your audience. It is much easier to get people to engage with social media marketing on Facebook and Twitter than it is on Instagram. However, engagement is crucial to any social media campaign. For more detailed information, contact the experts at HootSuite today. It will help you plan your Instagram campaigns in the most effective way possible.