In order to get the most out of your social media efforts, you must train your employees to post original content on their profiles. This will increase your organic reach, build brand credibility, and attract better-qualified leads. While not everyone is a natural social media expert, learning the basics is not difficult, especially when you understand how this strategy will increase revenue. Listed below are tips for your employees. This article is written with contributions from Saige Driver and Kiely Kuligowski.
Videos: Instagram, Facebook, and Snapchat stories are video-sharing platforms that have become popular with users. Stories last for 24 hours and are great for getting people’s attention. However, beware of their short lifespan! While this short life span can motivate some, it may discourage others. With the right tool, however, marketers can quickly determine which social networks are ideal for their audience. For example, Facebook and Instagram have a highly educated user base, while Snapchat users are interested in industry-specific content.
Create a plan: A social media strategy should complement your business plan. It is common for people to set lofty goals, such as gaining millions of followers in the first month. However, realistic goals will ensure that you are able to meet them. You can even use social media as a customer support channel. After all, these are the first places customers go to talk to brands, especially B2C businesses. You can also provide support for your customers, so it’s essential to be present on these platforms.
Metrics: Metrics are important for measuring the return on investment (ROI) of social media. Using social media metrics is a great way to increase social following and improve overall engagement. Metrics such as engagement and post reach will help you understand what types of content are driving curiosity in your audience and which ones are not. You can also track engagement by dividing the number of social interactions by the total number of impressions. Engagement reveals how your audience perceives your brand.
Consistency is key for social media marketing. Post regularly to keep customers interested. Use episodic content to keep them coming back for more. But don’t be afraid to try something new too. It’s best to maintain an 80/20 split between tried and tested content and new ideas. This way, your content will always be relevant to your followers. It’s not always possible to publish content frequently enough to build a following, so try posting more often than once a week.
You must be aware of how your target audience is using social media and what they like and dislike. It’s important to remember that 3/4 of the world’s population uses mobile phones. 80% of people use social media on mobile devices. To make your content attractive to this demographic, you should use an image that’s visually pleasing to them. Infographics are visual representations of written concepts. They’re particularly impactful for conveying complex ideas.