Just how many people do you know who can say that they have become famous or rich through their online presence? If you do not have a network of online friends, you are probably just like them; an online presence does not instantly result in fame and fortune. It takes a lot of hard work and a lot of luck. There is no such thing as instant social media celebrity. But there is such thing as online marketing celebrity.
OK so you are saying to yourself that this is some serious baloney right? You say that you already know everything there is to know about online marketing? That is great! So let me ask you this question: Have you heard about social media marketing? Have you ever considered using social media to promote your business? How about SEO search engine optimization off-page seo pay-per-click advertising affiliate marketing email marketing?
If you have not heard about these social media sites, then you are already way behind the competition. The Internet is all about brand awareness. People are starting to understand that online presence is just as important as offline presence. In fact, most of the time, the best form of marketing your brand is through online marketing. But what do you do to increase brand awareness?
I think you already know what I am talking about. Social media websites like Facebook, Twitter, LinkedIn, MySpace and YouTube are all social networking platforms. What you do is create a profile for your brand or product and invite friends, followers and fans to connect with you. Let them invite their friends too! This creates a viral network effect that is not only enjoyable, but it’s also a lot of fun (and easy).
After creating your profile, the next thing you need to do is to build your social media page. This page acts as your online hub and displays your brand as well as other relevant information. For example, on your Facebook page you can include news updates and pictures, while on Twitter you can post short notes. In addition to displaying your information on your page, you can also include links to your blog posts, sign-up box and other resources.
To maximize the potential of your social media page, you need to fill it with relevant keywords that will be visible to your targeted audience. Also, make sure that your page is easy to navigate. You don’t want to annoy your visitors by being too fancy. It should be user-friendly and an enjoyable to read place. The key to brand awareness is to simply create a page that is worth visiting!