If you’re interested in content marketing, you’ve probably heard of Gary Ross. He’s a content marketing master. He’s constantly offering his readers value. He works twenty-seven hours a day and even invited his fans to text his cell phone. In 2005, the concept was still relatively unknown and the term “content marketing” was not in the lexicon of the average person. He was working for a software company called LiveVault, and the product he was promoting was a disk-based corporate data backup system.

A good content marketing strategy includes identifying your target audience and writing content that answers their questions. Your content should be valuable and presented in a way that entices readers to read and share it with others. Think about specific questions your potential clients will ask. Use keyword tools to find terms related to your niche. Creating content based on these terms is a proven way to boost sales and increase the value of your business. This is a good way to free up your sales team.

Many businesses mistakenly think that inbound and content marketing are the same. While the two are closely related, they can be handled independently or in tandem. Impulse Creative approaches both as separate roles, using an inbound methodology. Content marketing is focused on developing and distributing a message, while inbound marketing focuses on determining the medium and time to disseminate it. Then, inbound marketing focuses on attracting the right people to your business.