If you’re thinking of starting an Instagram marketing campaign, you should follow these tips to make the most of this new social media channel. While the visuals used in Instagram posts are changing daily, some common practices remain the same. While most users use high-saturation filters and perfectly positioned avocado toasts, others prefer a more natural, low-key look. It’s important to have a consistent feed and ensure that your visuals complement your brand’s aesthetic and appeal to your audience.
Video content is increasingly valuable on Instagram. According to a recent study, 75% of Instagrammers take action after viewing a video. Instagram video formats are gaining popularity, with users able to swipe across the screen to see additional content. Stories are an especially effective format, as the video format provides a vertical full-screen experience that splices together images and videos. By combining a strong call to action with an appropriate URL, you can create an interesting Instagram video that will draw viewers in.
The bio is another critical element of your profile. It should describe what you’re offering and why people should follow you. Include work information, interests, and contact information. Include a CTA to direct users to your website, blog, or other content. This way, they can easily contact you and learn more about your brand. In addition to posting high-quality images and videos, your bio should also be short, yet informative. With these tips, you’ll be able to create an effective Instagram marketing strategy that will generate new followers and grow your audience.
Before you begin marketing on Instagram, you should understand the purpose of your account and the goals of your business. Ask yourself, “Why do I want to use Instagram?” and then create a content strategy that reflects that purpose. Be sure to use a mix of both infographics and trendy visuals to achieve your marketing goal. Remember that your audience is your business’s most important asset. Once you understand this, your audience will grow as well.
Once you’ve found the right mix of content, you should experiment with different layouts and designs to find the most engaging and eye-catching content. Try using emojis, stickers, or gifs to make your content more visual. While you’re at it, don’t forget to use a call to action to encourage your audience to follow you. It’s easy to get distracted by a new image or video on Instagram.
Once you’ve gotten a hang of how to create visually pleasing content, you’ll need to know when to post it. Instagram has an analytics tool that can help you refine your content delivery strategy. Be aware that some content can come across as preaching. While it’s important to be authentic, Instagram is a visual platform, and you should strive to capture your audience with pictures, videos, and text. Don’t be afraid to share your personal stories as well as a micro-story or two.
After figuring out the best content, the next step is to choose an account that is optimized for SEO. Using Instagram for SEO is not enough; it’s also important to have a social media marketing strategy. A social media marketing strategy can help your business grow and reach new customers. But, before you decide to use Instagram for SEO, consider the best way to use this platform. Just be sure to create a professional account with the right settings and category to attract your target audience.