One Digital Marketing secret that many business owners overlook is a lack of consistency in the content you produce. While it may appear that you’re getting a lot of clicks, the truth is that some of those clicks are from bots and irrelevant content. Even worse, you might be losing your audience’s interest. The secret to effective digital marketing is to invest in your content differently and focus on the key outcomes. Listed below are some ways you can make your content more consistent and produce better results.