Regardless of your industry, there are many ways to promote your business through digital media. One way to find the right audience is to use keyword research. A tool like Google AdWords Keyword Planner can help you find relevant keywords. You can then use these keywords in your content and advertisements. Another effective strategy is email marketing. This form of marketing offers you control over your message, compared to social media ads. If you have a website, you can encourage visitors to leave their email addresses. Then, you can send them relevant emails with special offers and promotions.