Online marketing is the process of leveraging various web-based channels to promote a business s products, services, or brand to its targeted audience. The various techniques and methods used for online marketing are email, online press release, web 2.0 strategies, pay per click, search engine optimization (SEO), and more. With the help of SEO, it becomes easy for the website to appear on the top rankings in search engines. This can increase the conversion rate of the website. SEO ensures that the website reaches its intended audience.
Online marketing can be cost-effective depending on the mediums used. Email marketing is cost-effective as it is cheap. However, when the email is junk or bulk mails, it lowers the PR of the company. Email marketing is only cost-effective if the distribution list is large enough and the keywords used are appropriate.
Online advertising requires the companies to invest on various digital marketing channels. It is cheaper than TV commercials and radio ads. Many companies have adopted the strategy of digital marketing where the company can control the distribution list of the advertisements. Many companies have also adopted the strategy of PPC where the company gets the pay for the clicks made on the website by the ad.
Digital Marketing allows you to build a strong customer base by creating online awareness. Online marketing of the content marketing strategy enables the companies to build brand awareness by distributing content through various channels. Content marketing provides a powerful platform for the companies to distribute and promote content through different online content delivery networks, such as RSS feeds, blog directories, online magazines and websites. These channels provide opportunities for the company to generate leads and convert them into actual sales.
SEO is a part of the digital strategy. SEO is a kind of low-cost search engine optimization that helps in positioning of the website on the search engines. SEO measures the relevance and popularity of the website on the search engines. The results of the SEO campaign determine how the website is ranked and which keywords were used to promote the website. This is known as Search Engine Optimization.
Digital Marketing is a comprehensive way of promoting the brand and increasing the company’s value proposition. The various strategies used in digital channel of marketing include Search Engine Optimization, Pay per Click Advertising, Online Marketing, E-marketing, Social Media and Digital signage. The core components of this form of online marketing include SEO, Content Marketing and Social Media. Search engine optimization helps to increase the quality and relevancy of the traffic generated by the company’s website. The major advantages of this strategy include increased brand awareness, higher search engine rankings and a well-positioned brand image in the mind of the target audience.