How to Succeed With Instagram Marketing
Before you start posting on Instagram, you need to do a little bit of research. Look at the content that is most engaging and interesting for your audience. If you’re a startup, it may be helpful to research your competitors. You can also learn from the top performing accounts in your niche. Competitive research can also reveal important trends and little-known tricks that will help you succeed on Instagram. If you want to keep your strategy on track, make sure to create a social media content calendar.
A good strategy for Instagram marketing should not consist of putting up product pictures and sales pitches. You need to embrace different content formats such as stories, IGTV, videos, and photos. Focus on the core areas of Instagram marketing, such as setting up a professional profile, mastering hashtags, and interacting regularly with your followers. This is the best way to keep your followers interested and receptive. It is an effective tool to promote your business, and it is free and easy to use.
Stories are the best way to engage with your audience. The feature allows you to post photos and videos with captions, emojis, and text. You can draw pictures and draw in different colors. If you’re able to tag others in your stories, they will be more likely to share your content and visit your website. Generally, the stories run for 24 hours, but you can choose to extend them to allow users to see more of your work.
As with other social media sites, Instagram’s profile page is a critical part of the marketing strategy. It’s important to create a compelling profile picture. The photo should be a high-quality picture that captures the attention of your audience. To make sure you have an appealing profile picture, make sure the photo is 1080 x 1080 pixels. The best quality images are square-shaped and are the best way to attract new followers to your page.
Besides photos, Instagram live streaming allows you to connect with your audience in a unique way. It lets them feel closer to your brand. It’s also possible to make your audience feel more engaged by introducing live video. To start live streaming on Instagram, log in to your account and tap on the camera icon. Then, select the ‘Live’ option from the camera options. Afterwards, a short video will be displayed to confirm that the video has connected to the right place.
If you follow the right kind of people on Instagram, it can have great impact on your business. For example, Madewell is one of the best examples of creative Instagram marketing. The fashion brand has over 700 thousand followers and receives 7,000 to 10,000 likes on each post. The brand uses Instagram as a main marketing channel for their customers and has found success by connecting with their audience daily. When you’re using Instagram for your business, your posts should be relevant to your target market.