The Chinese social network WeChat is home to more than a billion users and is the number one platform for buying products and services. In fact, there are more than a billion active accounts on WeChat, with more than 700 million of them in China. In addition, around 70 million people have accounts on WeChat in other countries, making it an excellent choice for businesses targeting Asia. WeChat allows businesses to post ads, open WeChat storefronts, and even sell their products directly on WeChat. If you have a product or service to sell in China, WeChat Marketing is the way to go.
To start your WeChat advertising, you must first create an ad sticker that fits into the official account. The sticker will typically be a static card image, although it can also be a video. The latter will appear before the content of the video and work similar to YouTube ads. Depending on the ad format you choose, you may wish to post several video ads. These are especially effective for businesses that have many products or services, and they will generate more sales.
If you are looking for a way to market your products and services on WeChat, you must focus on the demographics of your users. A Chinese demographic of people who use WeChat is the largest in the world, with over 400 million monthly active users. You need to tap into their huge purchasing power. WeChat Marketing can help you make money in China by leveraging its massive user base. You can also target specific segments with WeChat ads.
You can post various types of content on WeChat. Images are the most popular, and about 50% of WeChat users prefer to see images than text, which makes them the best way to announce a sale or a new product. You can also post articles about your products or market, which will help to raise brand awareness. The more content you can post on WeChat, the more likely people will find it. You will definitely get results from WeChat.
Moments Ads launched in January 2015. They resemble posts on Facebook’s Newsfeed. Users post updates, pictures, and links to their Moments. Moments ads are identical to these post types, and the user can comment and “Like” the posts. Moments ads appear as the fifth post on a person’s page. A tiny “Promotion/Advertisement” sign appears on the top of the post.
If you’re looking for an effective WeChat Marketing strategy, you should look for a professional to help you set up your site. You will need to have some basic knowledge of computers and the internet. You can hire freelancers or an online marketing company to help you get started. If you don’t have the time to dedicate to setting up a WeChat site yourself, consider hiring a marketing agency. You will find this service incredibly affordable and highly effective!