How to Successfully Market on Weibo
Weibo Marketing has exploded on the Chinese social networking scene, taking KOL’s place as the number one source of traffic on the popular microblogging site. What started as a small group of internet marketers in Beijing has now grown into one of the biggest and fastest growing marketing strategies in China. But the question remains, how did Weibo get to be such a popular marketing channel? There are a number of reasons for this.
Weibo is very popular because it is free to use and most of the popular accounts are setup by internet marketers with lots of followings. Also, it is popular because it offers a platform that allows free expression of emotion, especially popularized during China’s recent major social events like the Beijing Olympic Games. Celebrities and sports persons have also used Weibo as their main channel of marketing, attracting millions of Weibo fans. Weibo is also popular because of its simplicity, allowing everyday people to use it easily and quickly. The system allows users to upload pictures, articles or other forms of content that can be related to their local business and marketed using visual content, and not just text.
Weibo Marketing also gained popularity due to its viral nature – when a new post is made on Weibo, it is immediately shown to all of the user’s friends, who in turn will see the post and forward it to their friends. This viral marketing technique has made Weibo one of the most popular online marketing channels. It is also easy to understand: it looks similar to Twitter, but with more features, allowing the user to add photos, audio clips, links, and multimedia.
Another aspect of Weibo that makes it so popular is that it offers a very large user base, which translates to huge potential for advertising. It is possible to target audiences based on demographics, recently viewed content, and a wide variety of trending topics. This gives webmasters a chance to reach a huge audience without too much effort.
One way to advertise on Weibo is by posting ads on the social bookmarking site. Many popular bookmarks of websites will show up on the home page of the microblogger, reaching a huge audience. This is a good way to get the name of a website known while still promoting Weibo itself. People browsing the internet will likely look at the popular bookmark and follow the link, showing activity on the site. This is another form of online marketing, which also reaches a lot of people. A well-thought-out advertisement on Weibo can help a business gain more traffic and create brand recognition.
A successful marketing campaign on Weibo will include a great deal of information about the product or service being promoted. It should also offer some form of call to action. Users love to be directed toward something that can be done right away. If a user finds a useful piece of information and wants to take action, posting it will likely attract their attention. Businesses will find that this strategy is very effective and will likely see an increase in traffic and conversions. Some other helpful tips include making sure all information is spelled correctly and offering some form of customer service to anyone who would like to ask questions or receive clarification.