If you’ve been paying attention to social media lately, you’ve probably heard of Clubhouse. It’s the latest trend that takes podcasting to a whole new level. Think of it as a virtual chat room where industry leaders and influencers talk about their interests in an intimate setting. In a world where consumers are looking for personal connections and live content, Clubhouse may be the perfect platform to connect brands with their audience.

Aside from the opportunity to connect with influential individuals, Clubhouse provides a unique opportunity for businesses to showcase their knowledge and expertise in a conversational environment. This is a unique way to engage with your existing audience and build brand trust. Plus, it’s free for the most part, which makes it a great tool to add to your marketing strategy.

One of the most important things to remember when promoting your business on Clubhouse is that the platform is about adding value. Rather than talking about your product or service all the time, you should focus on positioning yourself as an expert in the topic at hand. This means providing helpful tips, best practices, and use cases for the audience while making soft references to your product when relevant.

Additionally, be sure to include a link to your website or online store in your Clubhouse bio. This will allow the audience to learn more about you and your company after they’ve left the conversation. Also, be sure to check out other rooms that are similar to your own and see how the moderators interact with the audience. This will give you ideas for your own moderating style.

If you notice a user that is a potential customer for your product in a room, be sure to reach out to them after the discussion through direct message. This will give you the opportunity to explain your product in more detail and offer a discount code or gift for their participation.

Another benefit of participating in discussions on Clubhouse is that it can provide a large amount of primary data to be used for blog posts and other marketing collateral. For example, if you participate in a conversation with an industry leader and they talk about how your product or service has helped them achieve success, you can then interview them and create a case study or guest post for your website.

In addition, you can find collaborators by participating in discussions with people that are interested in your industry or have the same passion as you. For example, if you attend a discussion with an influencer that your company would like to collaborate with in the future, be sure to reach out after the conversation. Introduce yourself, mention the Clubhouse discussion you both attended, and suggest a collaboration to create high-quality content in the future. This will help to establish you as a thought leader in your field and potentially lead to additional opportunities down the line.