There are many benefits of WeChat marketing. As one of the most popular platforms in China, WeChat touches on almost every aspect of everyday life. This creates a natural closed loop environment for businesses. Through WeChat advertisements, you can lead users to your official account, mini-app, or dedicated landing page. The ads can even be used for direct purchases. You can create multiple campaigns to reach different audiences and increase the effectiveness of your marketing efforts.

Depending on the niche of your business, You can choose a variety of advertising methods for your WeChat marketing campaigns. Banner ads are the most common and effective, with the highest conversion rate. However, they have their drawbacks as they can’t be paused or closed. For the best results, you should invest in an ad placement method that will boost click-through rates and conversions. You can also use a Pop-up ad, which is a card-type image that automatically pops up when certain situations occur within the Mini Program. These scenarios are similar to YouTube ads, with the exception that the ad will appear before the video.

Another benefit of WeChat marketing is the remarketing capabilities. With remarketing, you can target users who have already shown interest in your brand. This allows you to increase conversions, since the users will be more likely to buy from brands that engage with them. If you want to see increased conversion rates, you must create more engaging content. While your WeChat content may be good, you need to make sure that your messages are authentic and relevant to your target audience.

In terms of usage, WeChat Moments is the Chinese version of Facebook’s news feed. More than 60 percent of WeChat users open their app each time they want to view it, while 22.6% of WeChat users use the platform on a regular basis. Its latest update, WeChatPay, enables cross-border payments. You can also download games on WeChat. All these features allow you to share your content in various ways.

WeChat has become a popular way to engage with Chinese consumers and generate new business leads. Statistics about Chinese consumers’ behavior on WeChat can be quite amusing to read. For example, 74.2% of WeChat users log into WeChat to read news and promote a business. Similarly, almost 70 percent of users use their WeChat account to communicate with government officials and connect with other users. In addition, Chinese consumers are more likely to trust businesses that are on WeChat than those without WeChat.

Subscription accounts are great for building relationships with your audience and engaging with your community. While subscription accounts do not require a Chinese business license, they don’t have the same visibility as service accounts. To access them, users must navigate to the “Subscriptions” menu item to see official accounts. They cannot send push notifications, however. If you are looking to attract Chinese consumers with your WeChat marketing strategy, subscription accounts are the best way to go.